Leave it to the folks at Walt Disney to figure out how to transform a potty break into a commercial break.
When parents and kids sit down at the company’s new “Disney Junior Dance Party on Tour,” which opens its first show today in California, they will be urged to stand up – and pay a visit to the bathroom before the show starts. It’s all part of a preschool pre-show sponsored by Pull-Ups, the Kimberly-Clark “training pants” extension of Huggies that the consumer-products giant aims at kids between the ages of 2 and 3 (and the parents who might make...
When parents and kids sit down at the company’s new “Disney Junior Dance Party on Tour,” which opens its first show today in California, they will be urged to stand up – and pay a visit to the bathroom before the show starts. It’s all part of a preschool pre-show sponsored by Pull-Ups, the Kimberly-Clark “training pants” extension of Huggies that the consumer-products giant aims at kids between the ages of 2 and 3 (and the parents who might make...
- 3/14/2018
- by Brian Steinberg
- Variety - TV News
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