Dwayne Johnson’s sci-fi action-adventure “Rampage” is heading for a solid rather than spectacular opening weekend in the $35 million range, early tracking showed Thursday.
The data showed a 44% “definite interest” in the Warner Bros. and New Line release, which opens April 13. The core male audience is showing a 9% “first choice” for “Rampage.” Early tracking can often shift significantly prior to the launch of a film as studios gear up their strongest promotional efforts.
The studio announced on March 5 it was moving the video game adaptation from April 20 to April 13 — five days after Disney-Marvel moved its tentpole “Avengers: Infinity War” forward a week from May 4 to April 27. The schedule change gave “Rampage” a full two weeks again before the latest Avengers adventure arrives.
Warner Bros., which is releasing the movie through its New Line division, has high hopes for “Rampage.” Johnson has underlined his status as a box office...
The data showed a 44% “definite interest” in the Warner Bros. and New Line release, which opens April 13. The core male audience is showing a 9% “first choice” for “Rampage.” Early tracking can often shift significantly prior to the launch of a film as studios gear up their strongest promotional efforts.
The studio announced on March 5 it was moving the video game adaptation from April 20 to April 13 — five days after Disney-Marvel moved its tentpole “Avengers: Infinity War” forward a week from May 4 to April 27. The schedule change gave “Rampage” a full two weeks again before the latest Avengers adventure arrives.
Warner Bros., which is releasing the movie through its New Line division, has high hopes for “Rampage.” Johnson has underlined his status as a box office...
- 3/22/2018
- by Dave McNary
- Variety - Film News
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