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How Older Women, an Oft-Forgotten Demo, Are Leading the Charge on Boutique Streaming Service Britbox

You think streaming television, you think hip millennials giving the middle finger to cable services. You think British television, you think retirement-aged women, sipping tea while watching period dramas while wearing a lot of very interesting hats.

And yet, several streaming services find themselves battling it out by combining the two concepts. BritBox, owned by British networks BBC Worldwide and ITV, launched last year in a busy field that also includes companies like Acorn, Walter Presents and others focused on international titles.

Entering an already-crowded streaming landscape, those digital services have opted to go after narrower enthusiast audiences rather than try to compete with the monolith that is Netflix. Niche comes with its own challenges, however, as evidenced by attempts like Seeso (a NBC Universal service aimed at young comedy fans), which shut down after failing to attract a large enough subscriber base.

But Seeso targeted a young audience that

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