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Piracy as Marketing Tool? ‘The Man from Earth: Holocene’ Producers Have Made $45,000 From Self-Pirating Their Movie

Piracy as Marketing Tool? ‘The Man from Earth: Holocene’ Producers Have Made $45,000 From Self-Pirating Their Movie

If you can’t beat them, join them.

That’s what the independent producers of “The Man From Earth: Holocene” concluded about the inevitable piracy of their sci-fi film, a sequel to the 2007 cult hit “The Man From Earth.”

More than two months before its April 3 release on digital and DVD, they uploaded it to The Pirate Bay — available in up to 1080p HD format — and it spread to other services. The video is book-ended by an appeal from director-producer Richard Schenkman to consider donating some money if they watched the movie. “If you like it, support it, and remember that sharing is caring,” reads the note they included with the digital versions they distributed on piracy networks.

Since “self-pirating” their movie on Jan. 15, according to Schenkman and producer Eric D. Wilkinson, they’ve received nearly $45,000 in donations via their site, manfromearth.com, from fans and supporters around the world including China,

See full article on Variety