When the U.K.’s Channel 4 aired French series “Les Revenants” in primetime in 2013 it was a watershed moment; a non-English language series playing in the primetime schedule of one of the U.K.’s big free-tv broadcasters. A horde of Scandi invaders also made their way onto international TV screens, as Sarah Lund’s knitwear in Dr’s “The Killing” became watercooler chat for the drama cognoscenti.
English-language markets that had shunned “foreign” production had opened to “international” drama. Starz has now bought a Norwegian drama and HBO will run an Italian-language series. The success of the latter’s “My Brilliant Friend” will establish if global fare can edge further into the mainstream, or will remain the preserve of the streamers and specialists.
“Over the last decade the international drama market has evolved from one dominated by sales of English, particularly U.S., finished, 13×1-hour series, to one where any show,...
English-language markets that had shunned “foreign” production had opened to “international” drama. Starz has now bought a Norwegian drama and HBO will run an Italian-language series. The success of the latter’s “My Brilliant Friend” will establish if global fare can edge further into the mainstream, or will remain the preserve of the streamers and specialists.
“Over the last decade the international drama market has evolved from one dominated by sales of English, particularly U.S., finished, 13×1-hour series, to one where any show,...
- 4/7/2018
- by Stewart Clarke
- Variety Film + TV
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