“A Quiet Place” executive producer Brad Fuller is still startled that the film had a $50 million opening weekend, taking the top box office spot from none other than Steven Spielberg. “Something magical just happened,” he told IndieWire during a Monday afternoon call. “The tracking on this movie was never very impressive until the last week…It felt anemic.”
When the post-apocalyptic thriller opened Friday, Fuller — who produced with his Platinum Dunes co-founders Michael Bay and Andrew Form — said all involved were expecting the movie to earn about $20 million to $25 million in the next three days, per estimates from Paramount. Yet Platinum Dunes titles, which range from “The Texas Chainsaw Massacre” to “The Amityville Horror” and the soon-to-be four-part “Purge” franchise, have consistently bested ticket sales predictions.
“We have made a lot of these movies,” said Fuller. “Unless the movie’s a bomb, most of the time the tracking is not reflective of our audience.
When the post-apocalyptic thriller opened Friday, Fuller — who produced with his Platinum Dunes co-founders Michael Bay and Andrew Form — said all involved were expecting the movie to earn about $20 million to $25 million in the next three days, per estimates from Paramount. Yet Platinum Dunes titles, which range from “The Texas Chainsaw Massacre” to “The Amityville Horror” and the soon-to-be four-part “Purge” franchise, have consistently bested ticket sales predictions.
“We have made a lot of these movies,” said Fuller. “Unless the movie’s a bomb, most of the time the tracking is not reflective of our audience.
- 4/10/2018
- by Jenna Marotta
- Indiewire
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