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If Dwayne Johnson Is Hollywood’s Biggest Star, Why Did ‘Rampage’ Open Soft?

If Dwayne Johnson Is Hollywood’s Biggest Star, Why Did ‘Rampage’ Open Soft?

“Rampage” opened #1 last weekend at just under $36 million, with Dwayne Johnson its only name draw. Is that enough to make The Rock the biggest movie star in Hollywood — or, is his greatest asset the near-complete dearth of actors who can open movies?

Johnson’s marquee value is well documented. Since 2011, he appeared in eight films that grossed over $100 million (nine if you include the animated “Moana”). “Jumanji: Welcome to the Jungle” and “The Fate of the Furious” in 2017 each exceeded $200 million. However, times have changed. Once, being a top star meant your movies were always the year’s biggest movies. Now, in an era where animation and comic-book adaptations are the biggest draws, an actor’s own larger-than-life appeal is less important.

Rampage” should make around $90 million domestic and another $300 million or so additional overseas. Expect it to make $400 worldwide, perhaps a little more. With production and marketing costs topping $220 million,

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