Three of last year’s biggest global hits — “Wonder Woman,” “Star Wars: The Last Jedi” and “Beauty and the Beast” — demonstrated the biz potential of tentpole movies with strong female leads. CineEurope, the upcoming gathering of the European movie theater sector, will debate ways to keep engaging the female audience at the box office this summer and beyond.
Women want female characters in films who are more than just “eye candy,” says Laura Houlgatte, CEO of Unic, a body that represents exhibition companies in Europe. The success of films like “Wonder Woman” sent a signal to the biz that films with strong female protagonists “can increase your returns,” she says, and that such movies are not just for women, but men, too.
Eric Meyniel concurs. “When you hook the female audience, you also hook the male audience, too, because they come with their [male] friends, husbands or boyfriends,” says Meyniel, international content director at exhibitor Kinepolis,...
Women want female characters in films who are more than just “eye candy,” says Laura Houlgatte, CEO of Unic, a body that represents exhibition companies in Europe. The success of films like “Wonder Woman” sent a signal to the biz that films with strong female protagonists “can increase your returns,” she says, and that such movies are not just for women, but men, too.
Eric Meyniel concurs. “When you hook the female audience, you also hook the male audience, too, because they come with their [male] friends, husbands or boyfriends,” says Meyniel, international content director at exhibitor Kinepolis,...
- 6/7/2018
- by Leo Barraclough
- Variety - Film News
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