“Hereditary,” the spooky and delirious new domestic-horror creepshow, is by almost any standard a buzzy success. It first played in January at the Sundance Film Festival, where I liked it so much that I tweaked the programmers for including it in the Midnight section instead of the Dramatic Competition. Critics, by and large, have been over the dark side of the moon about “Hereditary,” and it’s been very effectively marketed by A24, the distribution company that has a sixth sense for how to bring bold and weird and edgy to the masses. The movie opened this weekend on 2,964 screens and made $13 million (the biggest opening in A24’s history), putting it on track to leap past the success of such recent low-budget fright flicks as “It Follows” and “It Comes at Night.” More than that, it’s the rare horror film that’s made itself part of the conversation.
- 6/10/2018
- by Owen Gleiberman
- Variety Film + TV
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