An influx of spending by pharmaceutical advertisers helped fuel moderate gains in volume at CBS in TV’s “upfront” advertising market, according to a media-buying executive and another person familiar with the annual negotiation for commercial time between TV networks and Madison Avenue.
The buying executive suggested CBS may have seen a small gain in the volume of ad commitments made for its primetime schedule. Using a figure of 1%, CBS may have secured between $2.28 billion and $2.63 billion for its primetime programming, compared with $2.26 billion and $2.6 billion in 2016. If so, it would mark the first time in two years that CBS...
The buying executive suggested CBS may have seen a small gain in the volume of ad commitments made for its primetime schedule. Using a figure of 1%, CBS may have secured between $2.28 billion and $2.63 billion for its primetime programming, compared with $2.26 billion and $2.6 billion in 2016. If so, it would mark the first time in two years that CBS...
- 6/15/2018
- by Brian Steinberg
- Variety - TV News
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