The MTV Movie & TV Awards got a big ratings boost from host Tiffany Haddish and a savvy scheduling shift.
The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up 20% from last year in the 18-34 demo with a 2.39 rating, and up 21% in the 18-49 demo at 2.21.
Viewership was more concentrated this year on core channels MTV and VH1. Total viewership on the two networks was up 37% from last year, while ratings grew 30% in the 18-34 demo and 35% in 18-49.
Looking...
The Monday-night telecast drew 3.371 million total viewers across 10 Viacom-owned cable channels, including MTV and VH1 — up 21% from the 2017 installment — according to Nielsen live-plus-same day. Monday’s show was also up 20% from last year in the 18-34 demo with a 2.39 rating, and up 21% in the 18-49 demo at 2.21.
Viewership was more concentrated this year on core channels MTV and VH1. Total viewership on the two networks was up 37% from last year, while ratings grew 30% in the 18-34 demo and 35% in 18-49.
Looking...
- 6/19/2018
- by Daniel Holloway
- Variety - TV News
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