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Songs For Screens: Fiat Chrysler Cmo Explains How Music Turbocharges Their Ad Campaigns

Songs For Screens is a Variety column sponsored by music experiential agency Mac Presents, based in NYC. It is written by Andrew Hampp, founder of music marketing consultancy 1803 LLC and former correspondent for Billboard. Each week, the column will highlight noteworthy use of music in advertising and marketing campaigns, as well as new and catalog songs that we deem ripe for synch use.

Olivier Francois, chief marketing officer of Fiat Chrysler Automobiles, has engineered some of the most memorable music moments from car commercials over the past decade.

His greatest hits include Chrysler’s iconic 2011 Super Bowl spot featuring Eminem and his signature hit “Lose Yourself” to Jeep’s 2015 “Renegades” campaign, which put the relatively unknown X Ambassadors on the map, to this year’s Ram 1500 Trucks Super Bowl commercial that licensed Queen’s lesser-known hard-rock version of “We Will Rock You.” Francois has been known to swing his bat

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