Dwayne Johnson got his 2018 off to a huge start when “Jumanji: Welcome to the Jungle” became Sony’s biggest hit in years with $961 million grossed worldwide. But he’s followed it with two straight box office underperformers: First New Line’s “Rampage” in April and now Universal’s “Skyscraper,” which opened this weekend to $25 million domestic and just $65 million worldwide from 57 countries.
With a $120 million budget before marketing costs, Universal and Legendary face an uphill battle toward profitability for this action film. (“Rampage” had the same reported budget and topped out under $100 million domestically — though it grossed an impressive $327 million overseas.”)
While audiences who did see “Skyscraper” were fairly positive with a B+ on CinemaScore, that’s below the A given to previous Johnson films like “Rampage” and “San Andreas,” meaning word-of-mouth is weaker.
What led to this disappointing result for Hollywood’s biggest box office star? There are several factors…...
With a $120 million budget before marketing costs, Universal and Legendary face an uphill battle toward profitability for this action film. (“Rampage” had the same reported budget and topped out under $100 million domestically — though it grossed an impressive $327 million overseas.”)
While audiences who did see “Skyscraper” were fairly positive with a B+ on CinemaScore, that’s below the A given to previous Johnson films like “Rampage” and “San Andreas,” meaning word-of-mouth is weaker.
What led to this disappointing result for Hollywood’s biggest box office star? There are several factors…...
- 7/15/2018
- by Jeremy Fuster
- The Wrap
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