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Lewis Pugh Launches The Long Swim To Highlight Plight Of World’s Oceans

When a man who has swum in the world’s coldest waters, and whose nickname is the Human Polar Bear, says that he’s about to embark on the toughest swim of his career, it’s time to sit up and take notice.

Endurance swimmer Lewis Pugh has pushed his body to the limit to raise awareness of threats to our oceans and now he is doing it again — preparing to swim the length of the English Channel in just swimming trunks, goggles and a cap to urge governments to commit to protecting 30 percent of the world’s oceans by 2030.

“The English Channel is the Everest of swimming. It always has been the Everest of swimming and it always will be … because it’s such a tough swim. It’s long and cold and full of jellyfish,” Pugh said in London on Tuesday as he officially launched The Long Swim.

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