Advertisers are putting new emphasis on ABC.
The Walt Disney owned network captured a larger amount of ad commitments for its primetime schedule than it did last year, a signal of Madison Avenue interest in programs like “American Idol,” “The Good Doctor” and “black-ish.” The volume surge at ABC comes despite the network’s loss of “Roseanne,” the once-celebrated reboot of the Roseanne Barr sitcom that had to be scrapped after its star posted controversial and racist tweets. ABC is replacing the program with “The Conners,” a sitcom that includes the other characters in the show, but not Barr’s.
The Walt Disney owned network captured a larger amount of ad commitments for its primetime schedule than it did last year, a signal of Madison Avenue interest in programs like “American Idol,” “The Good Doctor” and “black-ish.” The volume surge at ABC comes despite the network’s loss of “Roseanne,” the once-celebrated reboot of the Roseanne Barr sitcom that had to be scrapped after its star posted controversial and racist tweets. ABC is replacing the program with “The Conners,” a sitcom that includes the other characters in the show, but not Barr’s.
- 7/19/2018
- by Brian Steinberg
- Variety - TV News
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