Meet Me at the Astor

CineSavant poaches on Greenbriar Picture Shows territory with a quick slideshow of photos from New Yawk, New Yawk, where once upon a time, any old film release might get a gigantic ‘your name in lights’ opening on the Great White Way.

This photo idea won’t be a trend at CineSavant, but it is a welcome break. It came about because long-time correspondent ‘B’ wanted to assure me that some movies I had described as marginal, actually opened big in New York. To prove to me that the Louis De Rochemont social issue movie Lost Boundaries wasn’t a micro-release seen by nearly nobody (which seems to be the fate of so many pictures today), “B” sent along this color photo of the gigantic electric billboard at the Astor Theater, presumably in early July of 1949.

The Astor Theater

“B” wrote, “Back in the day — when ‘The Great White Way’ was

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