Refinery29 has been bitten by the cinema bug.
The digital media company, which targets young female audiences, struck a partnership with indie-film distributor Neon. Under the the pact, the two New York-based companies will work to identify, acquire and co-distribute films centered on “rule-defying storytellers.”
The first films distributed by Neon and Refinery29 will be “Assassination Nation,” a modern-day re-imagining of the Salem witch trials in which four high-school girls take up arms against their accusers, and “Little Woods,” a spin on Westerns from the female perspective.
Refinery29’s video business to date has revolved around short-form films and series, including its Shatterbox project with female filmmakers. Now it’s going into business with Neon to extend R29’s brand into feature films.
“We are excited to expand our storytelling and experiential offerings and make our mark on the feature film business,” said Amy Emmerich, Refinery29’s chief content officer.
The digital media company, which targets young female audiences, struck a partnership with indie-film distributor Neon. Under the the pact, the two New York-based companies will work to identify, acquire and co-distribute films centered on “rule-defying storytellers.”
The first films distributed by Neon and Refinery29 will be “Assassination Nation,” a modern-day re-imagining of the Salem witch trials in which four high-school girls take up arms against their accusers, and “Little Woods,” a spin on Westerns from the female perspective.
Refinery29’s video business to date has revolved around short-form films and series, including its Shatterbox project with female filmmakers. Now it’s going into business with Neon to extend R29’s brand into feature films.
“We are excited to expand our storytelling and experiential offerings and make our mark on the feature film business,” said Amy Emmerich, Refinery29’s chief content officer.
- 7/31/2018
- by Todd Spangler
- Variety Film + TV
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