The summer box office started with a bang, but a lackluster August means it will likely end with a whimper.
That might not matter, considering as a whole, popcorn season is up a healthy 10.6%, according to comScore. That improvement is thanks to the smash successes of a few Spandexed heroes and some rogue dinosaurs as this summer’s top earning titles include “Avengers Infinity War” ($678 million), “Incredibles 2” ($583 million), “Jurassic World: Fallen Kingdom” ($405 million), and “Deadpool 2” ($318 million).
It’s possible that “Christopher Robin’s” $25 million start might deliver the month’s best opening. Analysts think that “The Meg” and “Crazy Rich Asians” could be surprise breakouts, though it seems unlikely that either film will reach blockbuster levels. Right now, Warner Bros.’ shark thriller “The Meg” is tracking between $18 million and $23 million when it debuts next weekend. At the end of the month, “Crazy Rich Asians,” another Warners effort, is...
That might not matter, considering as a whole, popcorn season is up a healthy 10.6%, according to comScore. That improvement is thanks to the smash successes of a few Spandexed heroes and some rogue dinosaurs as this summer’s top earning titles include “Avengers Infinity War” ($678 million), “Incredibles 2” ($583 million), “Jurassic World: Fallen Kingdom” ($405 million), and “Deadpool 2” ($318 million).
It’s possible that “Christopher Robin’s” $25 million start might deliver the month’s best opening. Analysts think that “The Meg” and “Crazy Rich Asians” could be surprise breakouts, though it seems unlikely that either film will reach blockbuster levels. Right now, Warner Bros.’ shark thriller “The Meg” is tracking between $18 million and $23 million when it debuts next weekend. At the end of the month, “Crazy Rich Asians,” another Warners effort, is...
- 8/6/2018
- by Rebecca Rubin
- Variety - Film News
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