As sports-centric digital content studio and multi-channel network Whistle Sports continues to turn its focus toward original content, the four-year-old company has parted ways with chief revenue officer Paul Kelly -- whom it hired away from AwesomenessTV almost exactly one year ago.
Kelly had been charged with spearheading Whistle’s branded content efforts, and the company has no immediate plans to replace him. Whistle CEO John West tells Tubefilter that the decision was “very amicable and mutual,” and cited the “dynamic changes” occurring within the digital industry every day. Looking ahead, Whistle’s branded efforts will be headed up by COO Michael Cohen and VP of brand partnerships Dustin Fleischman.
Noteworthy projects on the branded front, for instance, include Courtyard: Unstoppable, a Facebook Watch series produced in collaboration with Marriott Content Studio that profiles 12 football figures who have broken barriers in their respective fields. The first episode (below) garnered roughly 1.2 million views.
Kelly had been charged with spearheading Whistle’s branded content efforts, and the company has no immediate plans to replace him. Whistle CEO John West tells Tubefilter that the decision was “very amicable and mutual,” and cited the “dynamic changes” occurring within the digital industry every day. Looking ahead, Whistle’s branded efforts will be headed up by COO Michael Cohen and VP of brand partnerships Dustin Fleischman.
Noteworthy projects on the branded front, for instance, include Courtyard: Unstoppable, a Facebook Watch series produced in collaboration with Marriott Content Studio that profiles 12 football figures who have broken barriers in their respective fields. The first episode (below) garnered roughly 1.2 million views.
- 8/8/2018
- by Geoff Weiss
- Tubefilter.com
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