Chinese video streaming platform iQIYI has renewed a content supply deal with Viacom’s Nickelodeon. The deal is a fourfold expansion of the amount of content iQIYI is buying.
iQIYI will take streaming rights for Mandarin and English versions of Nickelodeon shows including “Shimmer and Shine,” “Blaze and the Monster Machines,” “SpongeBob SquarePants,” “Top Wing,” “Rusty Rivets” and “Rise of Teenage Mutant Ninja Turtles.”
The companies previously struck a deal in 2012. They expanded that, in 2017, into an exclusive cooperation agreement.
“As iQIYI seeks to expand our selection of high-quality children’s content, it is more important than ever to partner with world-leading producers of children’s programming like Nickelodeon, a beloved children’s brand in the United States, whose content has strong appeal and relevance with the Chinese audience,” said Geng Danhao, senior VP of iQIYI.
The Chinese streaming giant last week revealed its first financial data since listing its shares on Nasdaq.
iQIYI will take streaming rights for Mandarin and English versions of Nickelodeon shows including “Shimmer and Shine,” “Blaze and the Monster Machines,” “SpongeBob SquarePants,” “Top Wing,” “Rusty Rivets” and “Rise of Teenage Mutant Ninja Turtles.”
The companies previously struck a deal in 2012. They expanded that, in 2017, into an exclusive cooperation agreement.
“As iQIYI seeks to expand our selection of high-quality children’s content, it is more important than ever to partner with world-leading producers of children’s programming like Nickelodeon, a beloved children’s brand in the United States, whose content has strong appeal and relevance with the Chinese audience,” said Geng Danhao, senior VP of iQIYI.
The Chinese streaming giant last week revealed its first financial data since listing its shares on Nasdaq.
- 8/9/2018
- by Patrick Frater
- Variety Film + TV
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