It’s about to get crazy at the domestic box office.
Earlier tracking showed “Crazy Rich Asians” on pace for a $20 million debut, but updated estimates now indicate that a $26 million-plus five-day total is likely when Warner Bros. launches the romantic comedy nationwide on Wednesday. Mark Wahlberg’s “Mile 22” and Sony Pictures Releasing-Studio 8’s “Alpha” hit theaters on Friday.
As the first studio movie in years with a predominately Asian-American cast, the anticipation has long been building for “Crazy Rich Asians.” It arrives as Hollywood is being pressured to feature greater diversity on screen. Warner Bros. has been trying to build momentum by holding advance screenings to further generate buzz. If the glowing critical consensus is any indication (it currently holds a rare 98% rating on Rotten Tomatoes), “Crazy Rich Asians” should fare well in its theatrical run.
Jon M. Chu directed the adaptation of Kevin Kwan’s best-selling book.
Earlier tracking showed “Crazy Rich Asians” on pace for a $20 million debut, but updated estimates now indicate that a $26 million-plus five-day total is likely when Warner Bros. launches the romantic comedy nationwide on Wednesday. Mark Wahlberg’s “Mile 22” and Sony Pictures Releasing-Studio 8’s “Alpha” hit theaters on Friday.
As the first studio movie in years with a predominately Asian-American cast, the anticipation has long been building for “Crazy Rich Asians.” It arrives as Hollywood is being pressured to feature greater diversity on screen. Warner Bros. has been trying to build momentum by holding advance screenings to further generate buzz. If the glowing critical consensus is any indication (it currently holds a rare 98% rating on Rotten Tomatoes), “Crazy Rich Asians” should fare well in its theatrical run.
Jon M. Chu directed the adaptation of Kevin Kwan’s best-selling book.
- 8/14/2018
- by Rebecca Rubin
- Variety Film + TV
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