The final major release of the 2018 summer box office isn’t a tentpole blockbuster, but it is a film that Asian-Americans who have been pushing for more representation in entertainment have been waiting for.
That film is Warner Bros.’ “Crazy Rich Asians,” the first film to feature an all-Asian cast since “The Joy Luck Club” was released in 1993. In an attempt to help build word of mouth heading into the weekend, WB is releasing the film on Wednesday, with projections expecting a $26 million opening over five days.
But analysts who spoke with TheWrap say that the film has a big upside, and that an opening of at least $30 million should be expected. Even though it doesn’t have the superhero pedigree of “Wonder Woman” or “Black Panther,” like those films, “Crazy Rich Asians” is fulfilling a long-standing demand for a section of the moviegoing populace to see themselves on-screen.
Also...
That film is Warner Bros.’ “Crazy Rich Asians,” the first film to feature an all-Asian cast since “The Joy Luck Club” was released in 1993. In an attempt to help build word of mouth heading into the weekend, WB is releasing the film on Wednesday, with projections expecting a $26 million opening over five days.
But analysts who spoke with TheWrap say that the film has a big upside, and that an opening of at least $30 million should be expected. Even though it doesn’t have the superhero pedigree of “Wonder Woman” or “Black Panther,” like those films, “Crazy Rich Asians” is fulfilling a long-standing demand for a section of the moviegoing populace to see themselves on-screen.
Also...
- 8/15/2018
- by Jeremy Fuster
- The Wrap
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