The romantic comedy “Crazy Rich Asians” was a big hit during its opened weekend last week, making more than $26 million from that Friday to Sunday and $34 million over its first five days from Wednesday to Sunday. In week two it hardly slowed down at all. It made another $25 million in its second weekend, which was a minuscule drop of 5.7%. Word of mouth for the film is clearly strong, and with the Labor Day weekend coming up, it might not lose any ground then either.
“Crazy Rich Asians” is the first major studio film in a quarter century with an Asian director (Jon M. Chu) and a predominantly Asian cast (led by Constance Wu and Michelle Yeoh), so its continued success represents this year’s latest example of how much money can be made by serving a historically under-served audience. Hollywood decision-makers have often been hesitant to cast people of color,...
“Crazy Rich Asians” is the first major studio film in a quarter century with an Asian director (Jon M. Chu) and a predominantly Asian cast (led by Constance Wu and Michelle Yeoh), so its continued success represents this year’s latest example of how much money can be made by serving a historically under-served audience. Hollywood decision-makers have often been hesitant to cast people of color,...
- 8/27/2018
- by Daniel Montgomery
- Gold Derby
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