A debut album is normally thought of as a statement of purpose, but boy band Why Don’t We’s 8 Letters feels aimless, like a series of genre exercises hastily thrown together.
This musical aimlessness has a commercial purpose; in fact, it’s a necessary strategy for any boy band or girl group hoping to enjoy Top 40 success today. That’s because the process of breaking an act like this one is more random than ever. “Before it was a push business,” ace songwriter Savan Kotecha explained in April. “Labels...
This musical aimlessness has a commercial purpose; in fact, it’s a necessary strategy for any boy band or girl group hoping to enjoy Top 40 success today. That’s because the process of breaking an act like this one is more random than ever. “Before it was a push business,” ace songwriter Savan Kotecha explained in April. “Labels...
- 9/4/2018
- by Elias Leight
- Rollingstone.com
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