You all know the toy company Mattel. They built the brands for Barbie, He-Man and the Master of the Universe, Hot Wheels, and more. Well, they are following Hasbro's lead and launching their own film division called Mattel Films. It will focus on developing and producing movies based on their toy brands.
Mattel Films will be lead by Oscar-nominated producer Robbie Brenner who will take on the role of executive producer, reporting to Ynon Kreiz, Mattel’s chairman and CEO. Kreiz had this to say in a statement:
"Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP. Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life."
Brenner, who is best...
Mattel Films will be lead by Oscar-nominated producer Robbie Brenner who will take on the role of executive producer, reporting to Ynon Kreiz, Mattel’s chairman and CEO. Kreiz had this to say in a statement:
"Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP. Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life."
Brenner, who is best...
- 9/7/2018
- by Joey Paur
- GeekTyrant
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