YouTube unveiled its first German shows, including two comedy formats, on Wednesday as part of the platform’s continued international rollout of original content for its paid subscription offering.
In Berlin for the launch of the three formats, YouTube Chief Business Officer Robert Kyncl told Variety that the new shows were in line with the company’s global three-pronged approach. The strategy includes working with YouTube stars who have amassed large followings and “have creative ambitions beyond their means”; music documentaries and shows; and tentpoles, such as the hit “Karate Kid” spin-off “Cobra Kai” – so far YouTube’s most popular original series in Germany – and film acquisitions like Alonso Ruizpalacios’ “Museo,” starring Gael García Bernal.
The company’s new German formats include “Neuland,” a meta-comedy produced by Cologne-based Brainpool, featuring local YouTube personality Phil Laude as a former online star trying to make a comeback while fending off David Hasselhoff,...
In Berlin for the launch of the three formats, YouTube Chief Business Officer Robert Kyncl told Variety that the new shows were in line with the company’s global three-pronged approach. The strategy includes working with YouTube stars who have amassed large followings and “have creative ambitions beyond their means”; music documentaries and shows; and tentpoles, such as the hit “Karate Kid” spin-off “Cobra Kai” – so far YouTube’s most popular original series in Germany – and film acquisitions like Alonso Ruizpalacios’ “Museo,” starring Gael García Bernal.
The company’s new German formats include “Neuland,” a meta-comedy produced by Cologne-based Brainpool, featuring local YouTube personality Phil Laude as a former online star trying to make a comeback while fending off David Hasselhoff,...
- 9/12/2018
- by Ed Meza
- Variety Film + TV
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