In budget, and even maybe cinematographic values, the weightiest world premiere at this year’s San Sebastian Festival, the biggest movie event in the Spanish-speaking world, will be a TV drama: Movistar Plus’ “Gigantes,” a brutal Madrid crime family saga.
Another Movistar+ original series, Paco Leon’s “Arde Madrid,” a comedy shot in black-and-white about the antics and tribulations of Ava Gardner’s domestic staff in 1961 Madrid, has potential as a crowd-pleaser.
The premium pay-tv operator is seeking to create content that will set it apart from rivals, and “Gigantes” and “Arde Madrid,” its ninth and 10th original series, form part of the most muscular drive into premium TV production by any of Europe’s big telecoms.
Movistar + parent Telefonica, Europe’s second biggest telecom, whose 2017 revenues totaled €50 billion ($60 billion).
The content drive is now showing its first results, not only in Spain but also abroad, where Movistar + cut its first banner deals.
Another Movistar+ original series, Paco Leon’s “Arde Madrid,” a comedy shot in black-and-white about the antics and tribulations of Ava Gardner’s domestic staff in 1961 Madrid, has potential as a crowd-pleaser.
The premium pay-tv operator is seeking to create content that will set it apart from rivals, and “Gigantes” and “Arde Madrid,” its ninth and 10th original series, form part of the most muscular drive into premium TV production by any of Europe’s big telecoms.
Movistar + parent Telefonica, Europe’s second biggest telecom, whose 2017 revenues totaled €50 billion ($60 billion).
The content drive is now showing its first results, not only in Spain but also abroad, where Movistar + cut its first banner deals.
- 9/21/2018
- by John Hopewell
- Variety Film + TV
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