Now that’s what I call a summer! Heat, actual heat. Weeks on end of prolonged sunshine and blue skies. This was the kind of summer that only used to exist in the movies. The irony of course is that baking sunshine and relentless barbecue conditions are the sworn enemy of the film industry, keeping its target audience outside drinking cold beers when they should be huddled in the cinema instead, eating unjustifiably expensive popcorn.
Miraculously, the twin threats of unexpected sunshine and the World Cup did not have the disastrous effect on box office takings one might have assumed, which suggests that 2018’s summer movie season was a bit of a decent vintage, offering up blockbusters interesting enough to tempt people off their deckchairs and into the darkened Multiplexes (or maybe they just needed two hours in a room with decent air-conditioning).
A slightly more cynical argument might be...
Miraculously, the twin threats of unexpected sunshine and the World Cup did not have the disastrous effect on box office takings one might have assumed, which suggests that 2018’s summer movie season was a bit of a decent vintage, offering up blockbusters interesting enough to tempt people off their deckchairs and into the darkened Multiplexes (or maybe they just needed two hours in a room with decent air-conditioning).
A slightly more cynical argument might be...
- 9/25/2018
- by Cai Ross
- HeyUGuys.co.uk
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