Exclusive: Sugar23, the production venture founded by Oscar-winning Spotlight producer Michael Sugar, has launched a brand incubator and investment division. Kristin Patrick, the former chief marketing officer of PepsiCo, has been hired to run Sugar23 Global.
Patrick will spearhead plans to incubate and launch new brands, or make equity investments in existing brands and revitalize them. The connective tissue is to create a brand experience that relates to the entertainment space and excites the consumer.
This new division allows longtime Anonymous Content manager/producer Sugar to meld his showbiz experience with Patrick’s brand building skills. Sugar23 Global will offer a full-service suite of advanced capabilities in research and analytics, brand strategy and investment, content production, product design, and experience development to create a holistic and relevant consumer brand connection.
Sugar’s business has gotten off the ground quickly. Most recent is the new Netflix series Maniac, with Cary Fukunaga directing and Emma Stone,...
Patrick will spearhead plans to incubate and launch new brands, or make equity investments in existing brands and revitalize them. The connective tissue is to create a brand experience that relates to the entertainment space and excites the consumer.
This new division allows longtime Anonymous Content manager/producer Sugar to meld his showbiz experience with Patrick’s brand building skills. Sugar23 Global will offer a full-service suite of advanced capabilities in research and analytics, brand strategy and investment, content production, product design, and experience development to create a holistic and relevant consumer brand connection.
Sugar’s business has gotten off the ground quickly. Most recent is the new Netflix series Maniac, with Cary Fukunaga directing and Emma Stone,...
- 9/26/2018
- by Mike Fleming Jr
- Deadline Film + TV
Similar News
One Piece Season 2 Faces A Huge Devil Fruit Problem Season 1 Didn't
- 4/24/2024
- by info@startefacts.com (Lee Jevon)
- STartefacts.com
Underrated 2006 Gangsters Movie Suddenly Gets New Life in Netflix’s Global Chart
- 4/24/2024
- by info@startefacts.com (Rachel Bailey)
- STartefacts.com
‘Baby Reindeer’ Star & Creator Richard Gadd Has Message For Viewers: “Please Don’t Speculate On Who Any Of The Real Life People Could Be”
- 4/24/2024
- by Armando Tinoco
- Deadline Film + TV
Films to watch on BBC iPlayer right now
- 4/24/2024
- by Em McGowan
- Film Stories
Emma Stone Responds to Theories She Called Jimmy Kimmel a 'Prick' During Oscars 2024 Telecast
- 4/24/2024
- by Just Jared
- Just Jared
Gayle Rankin on Finding Her Sally Bowles in Broadway’s Debauched and Divisive ‘Cabaret’
- 4/24/2024
- by Caitlin Huston
- The Hollywood Reporter - Movie News
2024 Emmy Predictions: Best Drama Supporting Actor
- 4/24/2024
- by Matthew Stewart
- Gold Derby
Matthew Hamachek (‘The Dynasty: New England Patriots’) reveals how he convinced Adam Vinatieri to be a part of the series [Exclusive Video Interview]
- 4/24/2024
- by Charles Bright
- Gold Derby
Jordan Allen-Dutton To Script Richard Simmons Biopic Starring Pauly Shore
- 4/24/2024
- by Matt Grobar
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.