AMC Networks is pressing for a big crowd to watch “Dynasties,” the latest in a series of big spectaculars centered around nature and the environment.
The BBC America series focuses on five different species of endangered animals, and will debut Saturday, January 19 at 9 p.m. During its run, it will be simulcast across four cable networks that are part of the AMC portfolio: BBC America, AMC, IFC and Sundance. BBC America has found success with similar documentary events in the recent past, including “Blue Planet II” earlier this year and “Planet Earth !!.”
Acura has signed on as a sponsor of the series. “Advertisers are looking for events that have a family appeal to them” and that bring different generations of viewers to watch at the same time, said Scott Collins, president of advertising sales for AMC Networks, in an interview. AMC Networks made the event available during TV’s recent “upfront” sales session,...
The BBC America series focuses on five different species of endangered animals, and will debut Saturday, January 19 at 9 p.m. During its run, it will be simulcast across four cable networks that are part of the AMC portfolio: BBC America, AMC, IFC and Sundance. BBC America has found success with similar documentary events in the recent past, including “Blue Planet II” earlier this year and “Planet Earth !!.”
Acura has signed on as a sponsor of the series. “Advertisers are looking for events that have a family appeal to them” and that bring different generations of viewers to watch at the same time, said Scott Collins, president of advertising sales for AMC Networks, in an interview. AMC Networks made the event available during TV’s recent “upfront” sales session,...
- 9/27/2018
- by Brian Steinberg
- Variety Film + TV
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