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Wil Vinton, Claymation Oscar Winner and Co-Creator of ‘California Raisins,’ Dies at 70

Will Vinton, the Oscar- and Emmy-winning filmmaker who co-created the animation process known as “claymation” and is best known for the hugely successful “California Raisins” ad campaign, died Wednesday following a 12-year battle with multiple myeloma. He was 70.

“He saw the world as an imaginative playground full of fantasy, joy, and character. He instilled in us the greatest values of creativity, strength, and pride in ones own work. He created stories and characters filled with laughter, music, and powerful lessons that are globally beloved,” Vinton’s family said in a statement posted on his Facebook account.

“He brightened any room with his signature mustache, and he continued to make jokes and laugh until the very end. His work will live on in animation history and will continue to inspire creative thinkers and makers.”

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An Oregon native, Vinton studied

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