Madrid — Erik Barmack, Netflix vice president, international originals, sits on a sofa in an elegant, but discreet, uptown Madrid hotel. He looks rather tired, which he should do. The night before saw the premiere of “Elite,” Netflix’s newest Spanish original series, a murder thriller set at a posh co-ed high school plumbing the depths of adolescent insecurities and Spain’s gaping social divide. Self-respecting Spaniards party until other people are getting up.
Barmack also has, however, one of the most demanding jobs at Netflix: Overseeing its ramp-up of original series outside the U.S. This has been a rapid revolution. Netflix only bowed its first fully foreign-language original, Gaz Alazraki’s now International Emmy-nominated Mexican comedy “Club de Cuervos” in August 2015. It will launch 30-35 non English-language originals this year, aims to hit 100 in two years time.
What’s worrying for Netflix rivals, however, is not only the scale...
Barmack also has, however, one of the most demanding jobs at Netflix: Overseeing its ramp-up of original series outside the U.S. This has been a rapid revolution. Netflix only bowed its first fully foreign-language original, Gaz Alazraki’s now International Emmy-nominated Mexican comedy “Club de Cuervos” in August 2015. It will launch 30-35 non English-language originals this year, aims to hit 100 in two years time.
What’s worrying for Netflix rivals, however, is not only the scale...
- 10/11/2018
- by John Hopewell and Jamie Lang
- Variety Film + TV
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