The CW is putting diversity front and center as part of its fall launch push. The network is set to launch “#CWOpenToAll,” a new branding campaign that highlights its strides in representation and inclusion.
The campaign will run on-air as the CW premieres its fall schedule, and will also appear on digital and social platforms, as well as via advertising buys in key print outlets, including USA Today, the New York Times, the Los Angeles Times, the Chicago Tribune, and the Hollywood trades.
That makes the CW one of the most visible media outlets to make diversity a key part of its marketing. Brands are increasingly incorporating messages of inclusion in campaigns — most notably, Nike’s recent “Believe in Something” campaign centered on Colin Kaepernick.
As Washington Post columnist Sally Jenkins wrote last month about the Kaepernick campaign, 44 percent of millennials (between ages 22 and 37) are nonwhite, and that demo is...
The campaign will run on-air as the CW premieres its fall schedule, and will also appear on digital and social platforms, as well as via advertising buys in key print outlets, including USA Today, the New York Times, the Los Angeles Times, the Chicago Tribune, and the Hollywood trades.
That makes the CW one of the most visible media outlets to make diversity a key part of its marketing. Brands are increasingly incorporating messages of inclusion in campaigns — most notably, Nike’s recent “Believe in Something” campaign centered on Colin Kaepernick.
As Washington Post columnist Sally Jenkins wrote last month about the Kaepernick campaign, 44 percent of millennials (between ages 22 and 37) are nonwhite, and that demo is...
- 10/14/2018
- by Michael Schneider
- Indiewire
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