For a while there, it seemed increasingly dubious that Warner Bros’ domestic smash Crazy Rich Asians would gain entry to the world’s second-largest market. Today, however, comes word that the film has secured a November 30 China release date, which WB has confirmed to Deadline. Based on the Kevin Kwan novel and directed by Jon M Chu, Cra has grossed over $171M in North America and $57M at the international box office so far.
The November 30 date is a full three-and-a-half months after the movie debuted in a staggered pattern. While it’s not uncommon for dating to be spaced out between China and other markets, that remains a fair stretch and could impact business prospects in the Middle Kingdom. In mid-September, I wrote that Chinese authorities were still mulling a yea or nay on giving the film a quota slot. It was thought that although WB was playing up...
The November 30 date is a full three-and-a-half months after the movie debuted in a staggered pattern. While it’s not uncommon for dating to be spaced out between China and other markets, that remains a fair stretch and could impact business prospects in the Middle Kingdom. In mid-September, I wrote that Chinese authorities were still mulling a yea or nay on giving the film a quota slot. It was thought that although WB was playing up...
- 10/15/2018
- by Nancy Tartaglione
- Deadline Film + TV
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