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Lyon Lumière Festival: Eye’s Sandra Den Hamer on ‘Digitize on Demand,’ the Lure of Celluloid

Lyon, France — The Lumière Festival’s International Classic Film Market(Mifc) kicked off in Lyon on Tuesday with a keynote address by Sandra Den Hamer, director of the Netherlands’ Eye Filmmuseum in Amsterdam.

Den Hamer offered a detailed presentation of Eye’s role in film restoration, preservation and digitization. The film museum also focuses on research and education in addition to organizing regular screenings, exhibitions and special events.

Described as the “the cinematic memory of the Netherlands,” the Eye manages some 50,000 films of all genres, 60% of which are international works. The collection represents a sample of film history, from classics and blockbusters to cult films.

Eye has restored such silent era works as Sam Wood’s 1922 romantic drama “Beyond the Rocks,” starring Rudolph Valentino and Gloria Swanson, and Giuseppe Giusti’s 1916 “Signori Giurati.” It has also digitized the Jean Desmet archive (Desmet being one of the Netherland’s first film

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