When its parent company struck a deal in January for the TV rights to “Thursday Night Football,” Fox Broadcasting’s fortune was set to improve. The NFL is the undisputed champion driver of live television ratings — an increasingly valuable commodity in a world of delayed and digital viewing. Fox paid handsomely for the rights, spending $660 million per year for five seasons. In return, it got the ratings lift the network needed. Season to date, Fox is up 38% from where it was last year in the 18-49 demo, according to Nielsen most-current ratings.
But Fox’s hot ratings start is more complex than a simple infusion of NFL viewership on Thursday nights. With sports numbers excluded, Fox was the only network in the second week of the season to show no declines from week one, posting a 1.7 in the demo, finishing above CBS and ABC, and placing just one tenth of a point behind NBC.
But Fox’s hot ratings start is more complex than a simple infusion of NFL viewership on Thursday nights. With sports numbers excluded, Fox was the only network in the second week of the season to show no declines from week one, posting a 1.7 in the demo, finishing above CBS and ABC, and placing just one tenth of a point behind NBC.
- 10/17/2018
- by Daniel Holloway
- Variety Film + TV
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