Illumination and Universal’s animated feature The Grinch landed on tracking this morning, and it’s safe to say the movie co-directed by Yarrow Cheney and Scott Mosier with a cast led by Benedict Cumberbatch is headed to a $50 million-range opening. Given the Dr. Seuss and Illumination brand, it would not be shocking if that projection continues to mushroom.
Universal’s 2000 live-action release of the Seuss Yuletide tale How The Grinch Stole Christmas from Ron Howard opened to $55M on November 17 that year, legging out to $260M, which made it the highest-grossing title at the domestic box office that year.
“It looks like a true four-quadrant,” a rival distributor beamed this morning about The Grinch. Unaided awareness on tracking is strong at an overall 19%, with men under 25 at 18%, men over at 16%, females over 25 at 22% and females under 25 at 21%. As we always footnote with theses projections, they can climb or decline leading up to opening day,...
Universal’s 2000 live-action release of the Seuss Yuletide tale How The Grinch Stole Christmas from Ron Howard opened to $55M on November 17 that year, legging out to $260M, which made it the highest-grossing title at the domestic box office that year.
“It looks like a true four-quadrant,” a rival distributor beamed this morning about The Grinch. Unaided awareness on tracking is strong at an overall 19%, with men under 25 at 18%, men over at 16%, females over 25 at 22% and females under 25 at 21%. As we always footnote with theses projections, they can climb or decline leading up to opening day,...
- 10/18/2018
- by Anthony D'Alessandro
- Deadline Film + TV
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