The British government has announced plans for a £60 million ($78.3 million) fund to boost production of new children’s television content. The Contestable Fund, which was announced by British culture minister Jeremy Wright on Friday, aims to halt the decline of U.K.-produced children’s content and reverse a growing trend towards airing repeats.
The initiative will offer additional support for programming made in indigenous British languages such as Welsh and Gaelic; a multi-million-pound offering for commercial radio; and a special fund to help fledgling production companies develop and pitch original concepts.
“Young people in the U.K. deserve high-quality content that entertains, informs and reflects their experiences growing up across the country today,” said Margot James, the government’s minister for the digital sector. “This innovative project is an instrumental part of our support for the U.K.’s vibrant media sector and will help it continue to go from strength to strength.
The initiative will offer additional support for programming made in indigenous British languages such as Welsh and Gaelic; a multi-million-pound offering for commercial radio; and a special fund to help fledgling production companies develop and pitch original concepts.
“Young people in the U.K. deserve high-quality content that entertains, informs and reflects their experiences growing up across the country today,” said Margot James, the government’s minister for the digital sector. “This innovative project is an instrumental part of our support for the U.K.’s vibrant media sector and will help it continue to go from strength to strength.
- 10/18/2018
- by Robert Mitchell
- Variety Film + TV
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