One of the most iconic voices in the music industry is trying her hand at being a beauty vlogger. Like Kylie Jenner and Kim Kardashian before her, Rihanna has now taken to YouTube to promote her cosmetics brand, Fenty Beauty.
While YouTube is home to a flourishing -- though at times controversial -- community of beauty creators, the opportunities for entrepreneurs who use the platform as a promotional vehicle for their own brands are seemingly unfathomable. Jeffree Star, for instance, who is one of YouTube’s most popular beauty vloggers, told Shane Dawson in a recent docuseries that his four-year-old cosmetics company -- which is frequently featured on his channel -- has netted upwards of $100 million.
Kardashian and Jenner's YouTube forays marked collabs with native YouTube stars, but Rihanna is flying solo. Though to be fair, the 30-year-old has appeared in highly-viewed beauty videos before -- including a Vogue tutorial that has garnered 16 million views.
While YouTube is home to a flourishing -- though at times controversial -- community of beauty creators, the opportunities for entrepreneurs who use the platform as a promotional vehicle for their own brands are seemingly unfathomable. Jeffree Star, for instance, who is one of YouTube’s most popular beauty vloggers, told Shane Dawson in a recent docuseries that his four-year-old cosmetics company -- which is frequently featured on his channel -- has netted upwards of $100 million.
Kardashian and Jenner's YouTube forays marked collabs with native YouTube stars, but Rihanna is flying solo. Though to be fair, the 30-year-old has appeared in highly-viewed beauty videos before -- including a Vogue tutorial that has garnered 16 million views.
- 10/19/2018
- by Geoff Weiss
- Tubefilter.com
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