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After Megyn Kelly, Madison Avenue Expects a More Traditional ‘Today’

Going forward, the 9 a.m. hour of NBC’s “Today” is likely to be more about the show than the anchors who host it.

With Megyn Kelly in discussions with NBC about her future at the network, media-buying executives say they expect the Peacock to return the third hour of its morning franchise to a more traditional format. Gone is “Megyn Kelly Today,” and in its place, well, “Today,” the TV brand that has been associated with morning TV since the middle of January in 1952. One ad buying executive suggested NBC could make an announcement in the near future regarding talent for the hour and indicated the network would likely position the move as “a host change within the ‘Today Show’ line-up” rather than a cancellation of Kelly’s program.

“’Megyn Kelly Today’ is not returning,” NBC said Friday. “Next week, the 9 a.m. hour will be hosted by other ‘Today’ co-anchors.

See full article on Variety