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Katie Holmes in 'The Secret Movie' big seller for Covert Media at Afm (exclusive)

Principal photography commenced earlier this week in New Orleans.

Covert Media has reported a strong response to The Secret Movie starring Katie Holmes and Josh Lucas based on the global self-help publishing phenomenon The Secret, led by deals in Australia, Germany and Spain.

Covert has licensed the Afm sales title in: Australia (Village Roadshow); Germany and Spain (Wild Bunch); Scandinavia (Sandrew Metronome); Middle East (Gulf Films); Latin America (Imagem); Taiwan (Moviecloud); Benelux (Dutch Film Works); Cis (Top Film); Portugal (Lusomundo); India (PVR); and Indonesia (Cgv).

Further details have closed in: Switzerland (Ascot Elite); South Africa (Empire Entertainment); Singapore (Shaw); Philippines

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