Hollywood may want to brace itself for another epic fight. At least two major studios — Warner Bros. and Universal Pictures — are expected to reignite discussions about early video-on-demand, sources tell Variety, a move that could lead to a protracted standoff with theater chains.
For the past decade, no issue has incited bigger battles than that of theatrical windowing, the industry term for the length of time a movie appears exclusively in cinemas. Studios argue that they need to be able to release films on home entertainment platforms earlier as a way to combat piracy and capitalize on expensive advertising campaigns publicizing a picture’s debut in theaters. Exhibitors counter that a shorter window could cannibalize ticket sales and encourage consumers to skip the multiplexes, and wait to see a movie when they can rent or buy it. As it currently stands, most theatrical releases are not available in the home...
For the past decade, no issue has incited bigger battles than that of theatrical windowing, the industry term for the length of time a movie appears exclusively in cinemas. Studios argue that they need to be able to release films on home entertainment platforms earlier as a way to combat piracy and capitalize on expensive advertising campaigns publicizing a picture’s debut in theaters. Exhibitors counter that a shorter window could cannibalize ticket sales and encourage consumers to skip the multiplexes, and wait to see a movie when they can rent or buy it. As it currently stands, most theatrical releases are not available in the home...
- 11/16/2018
- by Brent Lang
- Variety Film + TV
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