One of the most interesting sketches from this past weekend’s broadcast of “Saturday Night Live” came not during the show, but rather one of its commercial breaks.
Viewers who stuck around during advertisements in the first half of “SNL” no doubt saw cast member Kyle Mooney creating a short video with the use of Google’s Pixel3 smartphone. “This is my video! My funky video!” he chants while cavorting about his apartment. “SNL” colleague Aidy Bryant also made an appearance in the spot, which told viewers it was “Sponsored by Google” in fine print that appeared at the bottom of the screen.
The debut of the commercial marks the latest step in NBC’s efforts to get advertisers to work more closely with “Saturday Night Live.” The script for the Google commercial was written and produced by people at the show, according to a person familiar with the matter.
Viewers who stuck around during advertisements in the first half of “SNL” no doubt saw cast member Kyle Mooney creating a short video with the use of Google’s Pixel3 smartphone. “This is my video! My funky video!” he chants while cavorting about his apartment. “SNL” colleague Aidy Bryant also made an appearance in the spot, which told viewers it was “Sponsored by Google” in fine print that appeared at the bottom of the screen.
The debut of the commercial marks the latest step in NBC’s efforts to get advertisers to work more closely with “Saturday Night Live.” The script for the Google commercial was written and produced by people at the show, according to a person familiar with the matter.
- 12/17/2018
- by Brian Steinberg
- Variety Film + TV
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