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Mattel Films: "Masters of The Universe"

Mattel Films, firmly taking control of their toy properties, in partnership with Columbia, will produce a new 3D, live-action feature based on "Masters of The Universe", with Art Marcum & Matt Holloway writing a new screenplay, after years of scripts and directors being rejected for not living up to the brand's billion dollar potential:

Filmation's original "He-Man: Masters Of The Universe" (1983) cartoon series, created to sell Mattel toys, was inspired by author Robert E. Howard's "Conan The Barbarian", airing 130 syndicated episodes, starring muscle-bound 'He-Man' defending 'Eternia' and the secrets of 'Castle Grayskull' from the evil forces of fan favorite 'Skeletor'.

The series was followed in 1990 by "The New Adventures of He-Man".

"...during the aftermath of a 'Great War', the 'Sorceress of Castle Grayskull', aka 'The Goddess', gave 'Prince Adam', son of planet Eternia's 'King Randor' and the earthling 'Queen Marlena', his super powers.

"Adam would hold aloft the 'Sword of Power',

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