Today in Soap Opera History (January 25)

The Guiding Light premiered on NBC Radio on January 25, 1937. Pictured above, the cast in 1937 at the NBC studio in Chicago."History speaks to artists. It changes the artist's thinking and is constantly reshaping it into different and unexpected images."

Anselm Kiefer

"Today in Soap Opera History" is a collection of the most memorable, interesting and influential events in the history of scripted, serialized programs. From birthdays and anniversaries to scandals and controversies, every day this column celebrates the soap opera in American culture.

On this date in...

1937: Irna Phillips' The Guiding Light premiered on NBC Radio. The show ran on radio (NBC then CBS) until 1956. In 1952, the series transitioned to CBS-tv, airing both on TV and radio until 1956. The show ran on TV until September 18, 2009, making it the longest running scripted series in broadcast history.

1953: On The Guiding Light, Bert Bauer (Charita Bauer) complained to Papa Bauer

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