After the power, presence and flash of Prince, Beyonce, Bruce Springsteen, U2 and Lady Gaga’s Super Bowl halftime performances — not to mention the controversy of this weekend’s Maroon 5-Travis Scott spot — it’s hard to believe that the big game’s intermission show used to consist of college marching bands along with performers like the lily-white singing/dancing troupe Up with People and the late, great Carol Channing.
In retrospect, it’s surprising that it took 26 Super Bowls for people to realize the marketing potential a 12-minute show with an audience that is now estimated to be 100 million people — the single biggest audience for any musical performance on Earth. As the Stones, McCartney, Gaga and others have learned, it might be the best possible way to promote an upcoming tour.
The turning point came on Jan. 31, 1993, with Super Bowl Xxvii, when Michael Jackson stood silently at center-stage for...
In retrospect, it’s surprising that it took 26 Super Bowls for people to realize the marketing potential a 12-minute show with an audience that is now estimated to be 100 million people — the single biggest audience for any musical performance on Earth. As the Stones, McCartney, Gaga and others have learned, it might be the best possible way to promote an upcoming tour.
The turning point came on Jan. 31, 1993, with Super Bowl Xxvii, when Michael Jackson stood silently at center-stage for...
- 1/31/2019
- by Roy Trakin and Jem Aswad
- Variety Film + TV
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