Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing

Rylee Jean Ebsen, who helped create many of Snapchat's ads, promos and original content - and even some of the technical production processes of vertical video - has left the building after seven years at the social-media platform.

She's not going far, about five miles south of Snap's new headquarters by the Santa Monica, Calif., airport, to the sleek offices for Big Block, a Los Angeles-area creative-services company with decades-long ties in the automotive business. These days, it creates advertising and motion graphics for big clients such as Toyota and ESPN.

Turns out that what Ebsen really wants to do is direct. The new job will free her to do just that after occupying a variety of video- and marketing-related roles with Snapchat.

Now she'll direct and be a creative consultant on a wide range of Big Block TV commercials and other projects, trying like her grandfather to

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