News

As Lifetime Turns 35, The Network Returns To Its Movie Roots With Programming Strategy Shift

Today marks the 35th anniversary of Lifetime. It is being celebrated with a marathon of signature original movies from the past two decades, like Flirting with Forty, Homeless to Harvard, Steel Magnolias and The Gabby Douglas Story.

Besides a tribute to the network’s past, the marathon is a nod to its future. Last summer, under new A+E Networks CEO Paul Buccieri, Lifetime made a change in its programming strategy, putting emphasis back on original movies and using them as backdoor pilots over traditional series development.

The network signaled its renewed push in original movies last August when it announced a 2019 slate of 75 films.

“It’s gotten so much higher than that,” said Lifetime veteran Tanya Lopez, Evp, Movies, Limited Series & Original Movie Acquisitions. “I wouldn’t say that we’re doubling that but we’re definitely increasing them.” (The count includes both originals and acquisitions.)

The shift does not

See full article on Deadline