The last eight months have been full of “first since” moments for the Backstreet Boys: “Don’t Go Breaking My Heart” became their first Grammy-nominated song since 2002, their first single to crack pop radio’s Top 20 since 2005 and their first Hot 100 entry since 2007. On Sunday, the group’s new album, DNA, debuted at Number One, making it the ensemble’s first chart-topper since 2000.
Two factors helped boost the Backstreet Boys’ numbers. First, a bundle deal — which lumped copies of DNA in with tickets to the group’s summer tour — shrewdly capitalized on Nineties nostalgia.
Two factors helped boost the Backstreet Boys’ numbers. First, a bundle deal — which lumped copies of DNA in with tickets to the group’s summer tour — shrewdly capitalized on Nineties nostalgia.
- 2/3/2019
- by Elias Leight
- Rollingstone.com
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