Interview: Documentary Filmmaker Lauren Greenfield Shares The Story Behind ‘Generation Wealth’

You may remember the name Lauren Greenfield from her amazingly successful #LikeAGirl ad campaign for the brand Always that made its’ debut during the Super Bowl, or perhaps you have seen some of her amazing photography and documentary work captured in “Thin”, wherever you know her from, Greenfield is once again paving the way for women and other diverse voices with the launch of her new production company Girl Culture Films.

The idea behind Girl Culture Films is to showcase the lack of diversity and women behind the camera in all areas of film and television, especially throughout the advertising industry. Women make up the largest market of consumers worldwide, however, the advertising world is made up of roughly 80% men, so essentially it is men telling the women of the world what we should buy! Kind of silly if you really think about it!

Girl Culture’s roster features filmmakers across genres,

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